It's wind up John!
You can wind up a clock with a key at the back.
You can wind up a person - annoy them.
Or, you can do a wind up; a very popular practical joke played on somebody. British people love this and many radio programmes phone people live on air to do a wind up.
Do you know of Shaggy, the reggae artist?
Here's somebody pretending to order a taxi as him.
Honestly, it's not a wind up!
Just so you see the comparison, afterwards there's a video of the real Shaggy.